Ferrari Luce EV Lands at $560,800 in the US — And No, It's Not a Deal

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Ferrari's first electric car, the Luce, has an official US price: $560,800, about $80,000 less than the figure that's been floating around since its May unveiling. Don't let the relative "discount" fool you — here's what's actually going on.

After months of speculation anchored to a ~$640,000 estimate, Ferrari has confirmed the Luce's US starting price: $560,800. Car and Driver broke the figure first, and Maranello followed with official confirmation. American deliveries are slated for Q2 2027, giving buyers just enough time to arrange financing for something that costs more than most homes.

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